One of the best copywriters in the world, Gary Halbert said:
The written word is the strongest source of power in the entire universe.
So, it’s no wonder why copywriting is such a in demand and profitable career.
Copywriting is a learnable skill. You can quickly master it.
There are several copywriting exercises, which will help you learn this skill better and faster.
These exercises are for anyone who wants to master the copywriting skill.
Anyone can become a copywriter, but with the copywriting exercises I’m going to disclose, you can master it.
These copywriting exercises can be done from anywhere in the world.
You’re reading this because you want to become a copywriter or you want to improve your skill, so you’re curious which copywriting exercises might upgrade your skills.
If you’re already a copywriter and want to enhance your skills, these copywriting exercises I’m about to share will help you accomplish exactly that.
If you’re a copywriter with no experience, then these copywriting exercises will help you gain more experience.
Before I provide you with 5 of my favorite copywriting exercises, let’s discuss more reasons why it’s important to do these exercises regularly.
Why Is It Important To Do Copywriting Exercises Regularly?
When you’ve decided to learn a particular skill, it’s important to commit to the skill.
Setting aside time each day and practicing some copywriting exercises will help you become a higher paid and successful copywriter.
It’s the act of practicing the skill over and over again that separates successful people from the rest.
It’s beneficial to practice these copywriting exercises. That’s how you become one of the best. That’s how you will be able to achieve financial freedom and live a dream life.
So let’s see the exercises that will help you in mastering the skill and become a high-income copywriter.
Read Books Of Great Copywriters
Everything you have to know about copywriting is already written in books.
You must start by reading the classics and learning the basic principles of copywriting.
Here is a list of books you can start your learning with:
“The Adweek Copywriting Handbook” – by Joseph Sugarman
“Scientific Advertising” – by Claude Hopkins
“Ogilvy On Advertising” – by David Ogilvy
“The Gary Halbert Letter” – by Gary Halbert
“Great Leads” – by Michael Masterson & John Forde
“The Boron Letters” – by Gary Halbert
Now, these are few books that will be well worth your time but it doesn’t mean you should stop here. Make it a habit to always learn.
Also, look for sales letters and copies of these greats and read it thoroughly.
It’s one thing to read books and sales letters but another to use them. I prefer to use them.
As you’re reading, apply a few key concepts in your masterpiece.
Write Proven Piece Of Copy In Your Handwriting
This is one of the most important exercises which you should do.
Write the proven pieces and famous copy in your own handwriting. Not typing on a laptop. Simply using pen and paper and write down the copy word to word.
You should write the copy multiple times (at least two times).
Most people are too lazy to do this exercise. They’ll ask can’t they read it or type it. The answer is no. You should mindfully put pen to paper.
So why is this exercise of writing by hand so effective?
Writing by hand forces you to slow down and connect to every word you are writing. Your brain is more engaged in the process. This leaves a long-lasting imprint in your brain.
That’s why many famous writers Stephen King, J.K.Rowling chose to write by hand even if typewriter or computer was available to them.
By handwriting every word of the master’s copies you’re effectively understanding their writing style. When you practice this, again and again, you begin to pick up their style of writing, voice, and their patterns.
You begin to understand what the copywriter was thinking when he wrote this copy. You start to retain their techniques. This will enhance your copywriting skill.
If you don’t believe me try doing this exercise by yourself. You have to experience it by yourself to truly believe how and why this exercise works.
Maintain Your Own Swipe File
A “Swipe File” is just a folder where you keep all the advertisement and pieces of copy which grabbed your attention.
You should save everything in your swipe file that you think is awesome, or that made you take an action. An ad, a landing page, quotes, headlines…..anything to that effect.
The purpose of your Swipe File is to refer it for inspiration.
To get ideas on how to write your masterpiece.
You will also be able to understand what works, what has worked for others, and what makes a piece of copywriting good.
I would highly suggest you keep your own swipe file. So that when you get stuck, you could refer it to get ideas inspiration.
(Note: You should also refer to Swiped.co. It is the go-to resource for copywriters and marketing professionals who need inspiration for their next big project or marketing campaign. Many copywriters have shared their swipe file there.)
Subscribe to the email list of your competitors and big brands
You should create a separate email and subscribe to the newsletter, courses, etc of competitors and brands. This will help you in keeping track of what your competitors are doing.
How are they persuading people to buy from them? You can create a separate folder inside to categorize the email.
When you observe and figure out the style of their writing, it will help in your growth and you will learn a lot.
You could analyze their tone. Who is their target audience? What call to action they are using? How they are keeping the reader completely attached to their copy?
These copywriting strategies will help you write your copy and will inspire you.
Write Every Day
To get better at something you must do it. Unless and until you implement the learnings you will not benefit from it. You have to get your hands dirty.
To become a basketball player you must go to the basketball court and practice it. Only learning the techniques won’t help you.
To become an entrepreneur you must start a business and experiment. Only having a particular idea and not implementing won’t help you.
Copywriting is no different.
To become a master copywriter you must sit down and write every day.
Writing each day is one of the copywriting exercises that matters the most. It helps you in keeping your ‘copywriting muscle’ strong.
I believe that if you don’t write every day, you won’t be a very good copywriter.
You’ll also get faster and faster if you practice every day. And if you’re faster, you make more money in less time.
You can start with a short-form copy first, like an email or social copy. This will help you in getting in the flow and will prepare you for writing long-form copy.
No one can become a perfect copywriter. There is always a scope for improvement.
All the masters are also looking for their next level. They also want to enhance their skill and become better. You are no different from them.
You must keep learning and put in consistent effort.
These exercises will help you on your journey. It will increase your pace and will help you reach your destination quickly.
The more you practice, the better you get.
Remember that copywriting is a learnable skill. But to learn the skill, you should exercise the skill every day.
So keep on improving and improvising. One day you will surely achieve your dream.